Your site already contains the answers to almost every question your visitors will ask. GoldenRetriever AI understands your whole site and delivers the right answer on demand. No rebuilding, no retraining, no tedious copy and paste.
Free forever — no card, no trial. Your content and API key never leave your site.
The Problem
Most visitors won’t read your About page, search your FAQ, or open six blog posts to find one fact. They scan for three seconds, don’t see it, and leave — straight past the answer you already wrote for them.
Live agents start around £35 each per month, need training and holiday cover, and still go dark while you sleep. Most small teams just hope email is enough. It isn’t.
Hosted bots charge monthly fees that climb with your traffic, keep your conversations on their servers, and make you rebuild your knowledge by hand before they’ll answer a thing.
The GoldenRetriever Way
GoldenRetriever AI Chat turns your WordPress site into a 24/7 advisor that knows your content, your policies and your uploaded documents — and answers visitor questions in chat. You bring your own Anthropic API key and pay them directly — typically pennies per conversation. There’s no SaaS in the middle: no vendor reading your conversations, no third party that can raise prices or disappear with your data.
On install, it indexes your posts and pages — running them through WordPress’s own rendering so even content produced by shortcodes and page builders becomes searchable. Add public URLs and upload text or Markdown files to extend its knowledge. Answers come from your content, with your site as the source.
No data leaves your WordPress install except the API calls you authorise to Anthropic, on your own key. Your API key is encrypted at rest with AES-256-GCM tied to your WordPress salts. No third-party “training on your content.” Your hosting, your data, your control.
The widget inherits your theme’s colours and fonts automatically. Place it as a site-wide floating bubble, drop the Gutenberg block on any page, or use a simple shortcode. No iframes, no external CDNs — everything serves from your own site.
The public chat endpoint is protected by short-lived signed tokens, per-visitor and site-wide rate limits, and origin checks — so bots can’t run up your API bill. You set a cap on response length to control cost per reply.
How It Works
Add it from your WordPress dashboard like any other plugin. On first activation it takes you straight to settings. No Composer, no command line, no developer needed.
Get a key from console.anthropic.com, paste it in, pick a Claude model and save. The key is encrypted before it touches your database, and a built-in Test Chat panel lets you sanity-check the advisor before any visitor sees it.
Flip on the site-wide floating bubble, drop the GoldenRetriever AI Chat block on a page, or paste a shortcode. Your content is indexed automatically and stays current every time you publish or update a post.
Features
The free version is a complete, production-grade chat advisor — not a crippled trial.
Streaming Claude chat — replies flow word-by-word as Claude generates them, so visitors never stare at a spinner.
Encrypted bring-your-own API key — AES-256-GCM at rest, tied to your WordPress salts. Only the last four characters are ever shown in the UI.
Three placements — site-wide floating bubble, Gutenberg block, or shortcode. Widget inherits your theme’s colours and fonts.
Self-maintaining content index — posts and pages indexed as rendered, updated automatically on publish, with a one-click resumable full reindex and live progress bar.
URL and file knowledge sources — point it at a public URL or upload .txt / .md files to extend what it knows beyond your site content.
Cost controls — cap the maximum response length to keep your per-reply token spend predictable.
Hardened public endpoint — signed request tokens, per-IP and global rate limits, and origin checks protect your API bill from abuse.
Clean uninstall — removing the plugin removes all its tables and options. No orphaned data, no lock-in.
Lead capture — Visitors can leave their email mid-conversation (with explicit consent); leads collect in your dashboard, and WordPress’s built-in privacy tools handle export and erasure.
Introducing Pro

The free plugin answers from your posts and pages. Pro widens what your site can answer from, who it answers as, and where those conversations go. The first 100 customers lock in founding pricing for life.
Upload PDFs, Word docs and spreadsheets — product sheets, policies, manuals, price lists — and GoldenRetriever answers across your whole knowledge library, with semantic retrieval for sharper matches on large content sets.
Run a sales advisor on your product pages and a support advisor in your help centre — each with its own tone, instructions and model.
Add OpenAI GPT and Google Gemini alongside Claude and switch whenever you want. Different advisors can run on different providers.
The free plugin already captures interested visitors’ emails. Pro routes the whole conversation — question, context and contact — straight to your inbox or CRM.
Pricing
The free plugin is the full chat product — yours forever, no card, no trial. Pro is a separate plugin that installs alongside it. Here’s what it costs:
| Personal | Business | Agency | |
|---|---|---|---|
| Price per year | $129per year | $249per year | $499per year |
| Sites | 1 | 3 | 10 |
| Multi-provider AI (Claude, GPT, Gemini) | ✓ | ✓ | ✓ |
| PDF / DOCX / CSV knowledge + semantic retrieval | ✓ | ✓ | ✓ |
| Personas | 1 | 3 | 5 |
| Lead routing to inbox / CRM | ✓ | ✓ | ✓ |
| Priority support | — | ✓ | ✓ |
Prices shown exclude VAT where applicable. Every tier includes a year of updates and support; the plugin keeps working if you don’t renew. You pay your AI provider directly for usage — typically pennies per conversation, with no markup from us.
The first 100 Pro customers get 50% off — locked in for as long as they stay subscribed. That’s $64.50 a year for Personal, forever. Code FOUNDING100 is applied automatically when you start from here — once the 100 places are gone, they’re gone.
FAQ
No. If you can install a WordPress plugin, you can install GoldenRetriever AI Chat. Activation takes you straight to settings, the key is a paste-and-save, and a built-in Test Chat panel confirms everything works before your visitors see it. Five minutes from install to first answer is the design bar.
You pay Anthropic directly for what you use, with no markup from us. For a small business site, a typical chat conversation costs pennies. You can also cap the maximum response length in settings to keep per-reply costs predictable.
Personal is $129 a year for one site, Business $249 for three, Agency $499 for ten. Flat annual fees — never per message, never per resolution. The first 100 customers get 50% off, locked in for as long as they subscribe — use code FOUNDING100 at checkout while places last.
Free is the complete chat advisor: Claude-powered, grounded in your site content, with lead capture and every protection described above — not a trial. Pro adds OpenAI and Gemini as alternative providers, PDF/DOCX/CSV knowledge with semantic retrieval, multiple personas, and lead routing to your CRM.
Inside your WordPress database. We don’t run a server in the middle — visitor messages and the matched excerpts of your content go directly from your site to Anthropic on your own key, only when a visitor sends a message. We never see your content, your visitors, or your conversations.
The widget reads your theme’s colour and font tokens automatically where the theme exposes them, and falls back to a clean neutral palette where it doesn’t. It ships as a floating bubble, a Gutenberg block, and a shortcode, so it fits any layout.
The free version supports Anthropic’s Claude models — you choose between Sonnet, Opus and Haiku in settings. OpenAI GPT and Google Gemini are available in Pro.
Create an account at console.anthropic.com, add a payment method, and generate a key — it takes about two minutes. The plugin’s settings page links you to exactly the right place, and a connection test confirms your key works before you save.
Yes — the core plugin is free, and the free version is the full chat product, not a trial. Install it from your WordPress dashboard and you’re answering visitors in about five minutes. Pro also starts with a 7-day free trial, so you can put every Pro feature to work before you pay.
Install the free plugin and your site starts answering visitors from your own content in about five minutes. Ready for more? GoldenRetriever Pro adds multi-provider AI, document knowledge, multiple personas and lead routing — and the first 100 customers lock in 50% off for life.
The core plugin is free — no card, no trial. Pro starts with a 7-day free trial; cancel any time before it ends and you’re never charged.